“I’m a creative production house that designs physical and digital experiences from the start to the end.”
I created a visual for Maze Music Art in Bologna, Italy.
I edited the visual animation from beginning to end. Inspired by the new district of the new town hall of Bologna, in the New Parking Station, with its reflective shapes and figures, I created an engaging animated pattern on TouchDesigner. Each element has been carefully designed to convey the unique atmosphere of this dynamic place. Through the synergy of design and technology, I created a compelling visual experience that blends harmoniously with music. I am excited to share with you this fascinating artistic journey into the enchanting world of Maze Music Art.
SKILLS EMPLOYED:
ART-DIRECTION + TOUCHDESIGNER + VISUAL MOTION
YEAR2023
I created a visual for an event called Piovego in Padua, Italy.
The concept was centered around global warming and the melting of glaciers. I used vibrant colors and geometric shapes to convey the energy and urgency of the message, while modern, stylized fonts added elegance and sophistication to the design. The final result was a captivating and visually striking visual that effectively promoted the event and attracted a large and engaged audience.
SKILLS EMPLOYED:
ART-DIRECTION + TOUCHDESIGNER + VISUAL MOTION
YEAR2022
“With burnt skin and half-closed eyes.”
It’s 1980 and it’s 10:25 on a sultry Saturday 2 August. At the central station of Bologna, a powerful explosion guts buildings, lifts rubble and throws the city and the entire nation into terror. It’s a bomb. The victims will be 85 of which 200 injured. It is the worst peacetime massacre in our republic.
The story of that day, the first aid, the dismay, the reactions of the city and of the whole country. This archive is above all the story of the victims of that day and their families. A text that wants to shed light on that horrendous massacre, thus adding a piece to our memory so that it becomes a shared heritage.
Special thanks to Miriam Ridolfi, who passed away this year.
Designed with Matteo Bonaldo Texts by Chiara Cremascoli
SKILLS EMPLOYED:
ART-DIRECTION + LAYOUT + BOOKBINDING
YEAR2022
This thesis project aims to develop an integrated communication strategy for the GOA Ferrara brand, a women’s clothing store. Using tools such as the brand book and funnel marketing, it aims to enhance the brand’s online presence and reach a wider target customer base. The brand book defines the brand identity, including elements such as storytelling, mission, vision, values, positioning, logo, colors, and typography. This provides guidelines for consistent and distinctive communication.
Funnel marketing maps the customer journey, enhanced with an e-commerce website and newsletter. The website displays products in an engaging way, facilitating purchase, while the newsletter maintains direct contact with customers. By implementing this strategy, GOA Ferrara will increase visibility, reach a wider audience and increase sales opportunities.
SKILLS EMPLOYED:
ART-DIRECTION + LAYOUT + FUNNEL MARKETING
YEAR2023
Menu printed on folding flyer for the business of take-out pizzeria Sasà (located in Granorolo dell’Emilia).
To make the folder unique, some innovative design choices were made, such as the arrangement of the menu with a portfolio fold and the printing arranged horizontally. In addition, a paper of high quality, 120g. hand use paper, to give a rougher tactile effect.
The main objective of the project was to distinguish the pizzeria from its competitors by providing an eye-catching, high-quality printing experience. The design of the folder, fit the brand and the type of customer relationship that is established inside the pizzeria every day.
On the other hand, the choice of paper and the layout of the menu made it possible to create a modern and elegant product.
SKILLS EMPLOYED:
TYPO SELEKTOR+ PAPER SELEKTOR + LAYOUT
YEAR2022
In this personal project, I created two unique vinyl case, made entirely of recycled iron sheets. I dedicated myself with passion to the design and recovery of materials, carefully selecting each piece. To ensure the quality and solidity of the structures, I worked with an expert in the field, specialized in welding. This synergy of skills has created two functional and sustainable works of art, a tribute to the love for music and the commitment to environmental sustainability. Every case brings vinyl is a testimony of creativity and ecological responsibility.
SKILLS EMPLOYED:
ART-DIRECTION + TOUCHDESIGNER + VISUAL MOTION
YEAR2023
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